Kfir Gavrieli is not your typical CEO. At the helm of Tieks,
the innovative ballet flat brand that has taken the fashion world by storm, Gavrieli exhibits a
business acumen that is as unique as the shoes his company designs.
Tieks was launched by Kfir Gavrieli as an online-only enterprise, a rare concept in 2008.
This strategy, far from limiting the business, allowed for a direct
relationship with customers, opening channels for invaluable feedback. The
decision to focus on digital avenues for marketing, including various social
media platforms, paid off. The demand for Tieks styles soared, leading to quick
sell-outs and even waitlists for limited editions.
The success of Tieks, however, is not solely credited to its digital-first strategy. The shoes
themselves represent a blend of comfort and style that is hard to find in
women’s footwear. Kfir Gavrieli prioritized product innovation, focusing on
comfort technology and fashion versatility. The result was a shoe with a unique
split-sole design and cushioned back that women could comfortably wear for
hours, while still looking stylish.
But Kfir Gavrieli’s vision extends beyond e-commerce and product design. He pioneered a new model
of philanthropy by becoming the largest lender to Kiva, a micro-lending
platform. Through this, Tieks has funded over $10 million in micro-grants,
helping nearly 60,000 female entrepreneurs in over 70 countries start and grow
their businesses.
This integration of philanthropy into the Tieks brand identity has resonated with customers,
fostering a sense of loyalty. Purchasing a pair of Tieks is seen not just as a
fashion statement, but also as a contribution towards uplifting underserved
women globally. This close relationship between customer, product, and cause
has contributed to the brand’s success.
In the driver’s seat of Tieks, Kfir Gavrieli demonstrates that it is possible to blend
business, fashion, and philanthropy seamlessly. Through his leadership, Tieks
continues to redefine business norms and set new standards in the fashion
industry. Refer to this article to learn more.
Follow Tieks on https://www.instagram.com/tieks/?hl=en, for more information.