The Hawkers sunglasses brand enjoyed its rise from an online
marketplace to a designer eyewear brand. Alejandro Betancourt Lopez became an
investor in Hawkers after the four founders established their brand selling
sunglasses. Betancourt Lopez has grown in importance for the brand, with his journey
taking him from an investor to running the designer sunglasses brand.
Technology and environmental considerations are at the heart of the work of Hawkers
and Alejandro Betancourt Lopez.
The technology used by Hawkers has attracted Amazon UK to
the success they have achieved. Betancourt and Hawkers have been unveiled as
one of the first to work with the online marketplace and its new technology.
Hawkers will be among the first businesses to be part of the virtual try-in
rollout. Alejandro Betancourt Lopez believes the technology-first approach of
Hawkers has attracted Amazon to the sunglasses brand. Seeing how a pair of
sunglasses fit on the buyer’s face is the perfect use of Amazon UK’s latest
technology. Moving forward, Amazon and Hawkers believe the brand’s customers
will make it eas y to test the technology.
Hawkers has seen its online sales grow since the COVID-19
pandemic hit its height. Since 2020, Hawkers has grown as an online sales
force, reaching 90 percent of its products online. The development of Hawkers
included working with students and influencers to publicize the brand across
social media. Alejandro Betancourt has played a big part in developing the
marketing strategy for Hawkers and pushing the brand to extreme online success.
Hawkers and Alejandro Betancourt Lopez are looking to help their customers
reduce their number of returns through Amazon’s virtual try-on service.