No matter what industry Joel Friant was working in, he felt it was a way to make money while also helping people. This was his entrepreneurial attitude and it was something he was comfortable with in every way. The man had always wanted to help people and he knew that meant he would have to do things differently if he was going to get everything he could from the community. For Joel Friant, there were different options he could use and different opportunities that would make the industry better. Everything he had done went back to how he was able to help and what he could do to make things better for his customers. It was a big part of how he could be the best person for the job and how he could make things easier on those who had done their best to try things out.
As long as Joel Friant was doing things the right way in the businesses he worked with, he felt he could try to help other people and he felt he could make things easier on those who were in the business. Depending on how Joel Friant was doing business, he tried to always show people there were different things they could experience. The point of his businesses was to serve people and make them aware of the way they could try different things. He was confident in himself and in the things he had going on in the business.
The Habanero Shaker was his way of giving the community a product they needed. He wanted them to realize there were different things they could do and the Habanero Shaker would make cooking easier. It was especially helpful for people who liked really spicy things but who didn’t want to have to worry about what they were going to do to make their food spicy. He knew it would be the right way to give the community a flavorful product that was also easy to use. It helped him make sure he was helping them out with their food and with the things they could put in it.