Luiz Carlos Trabuco has grown up in his career with Bradesco and has developed the business skill and acumen to successfully lead his company down the road of prosperity. Bradesco happens to be one of Brazil’s largest, private banks and they play a vital role in the national economy.
Trabuco, as he is called in his business life, began working for Bradesco in his hometown of Marília in 1969. He started his professional life as a clerk and has steadily progressed through the ranks of the company to his present position of CEO. He has served in many different divisions of Bradesco and has accumulated great banking knowledge with each chapter of his service.
Education was a priority for Luiz Carlos Trabuco and he attended the University of São Paulo and graduated from the Faculty of Philosophy, Science and Letters. While Trabuco eschewed the traditional path of Business and Finance that most bankers take, he has nevertheless developed great expertise in banking that is demonstrated by his rise to the top spot at Bradesco.
An examination of a mega-deal that Trabuco initiated is warranted due to its blockbuster nature that sent shock waves reverberating throughout the Brazilian world of finance. In 2015, he supervised the acquisition of the Brazilian branch of HSBC for US $ 5.2 billion. At a stroke, Trabuco helped Bradesco gain what would take six years to achieve with organic growth. For this reason, he received a most significant honor as the Entrepreneur of the Year in Finance bestowed upon him by DINHEIRO. Additionally, Bradesco was once again competing for the top spot in private Brazilian banking.
That’s not the only honor that Luiz Carlos Trabuco has received, however. His service at Bradesc’s Insurance division is noteworthy in its own right. The unit realized tremendous growth under Trabuco’s leadership and the profits earned had a significant impact on the company’s bottom line. They consolidated their leadership in the Brazilian market as well as Latin America. This fine performance by Trabuco brought his name into prominent discussions for the CEO position. He was named twice as the Insurance Personality of the Year in this regard.
Earlier in his career, Trabuco was the head of the marketing division and he made his mark here as well. For the first time, he opened up Bradesco to publicity and established relations with the financial press. He demonstrated a modern approach with this reform and it gave Bradesco greater exposure as a result.
The implementation of a company university for Bradesco is another innovation put forth by Luiz Carlos Trabuco. This allowed him and other high-ranking executives to determine those employees who have great potential for banking. This allows Bradesco to promote and develop top talent from within to prepare for the years to come.
The position of CEO at Bradesco carries with it prestige and no little responsibility. His opinion is often sought after by business and political figures alike. Some of Brazil’s most expensive projects are financed by Bradesco and the CEO has a great effect on Brazilian economic life.
Luiz Carlos Trabuco downplays the outward trappings of wealth and success. He avoids an ostentatious demeanor and dresses in a conservative, business fashion. He is soft-spoken with a ready smile and appreciates his employees as he’s risen through the ranks and served at every level himself. He is happily married with three children.
Trabuco was selected as Bradesco’s CEO in 2009 and helped them through a time of economic deterioration especially in the Finance sector. Despite this inauspicious start, Trabuco has provided a steady hand of leadership and Bradesco enjoys a state of health in their operations which is truly enviable.
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